So my facebook starts showing up with friends posting photos which has their face photoshoped in with a old school yearbook black and white photos.. sporting awesome fashion and hairstyles from way back..

The photos start coming from other friends who have also transformed themselves..

The photos have a very minimal url in the bottom left hand corner which strikes intrigue, and instant recognisation that this website is providing the great photos that are springing up all over my facebook feed..

It took me a good 2 weeks to give it a go myself, but after being at work and seeing people “yearbooking” themselves and the fun that was shared between the onlookers, i couldn’t resist..

Yearbookyourself.com is a great campaign from Taubman what looks like a chain of shopping malls in America.. it provides the visitor a easy and commitment-less form of entertainment, and social media has enabled visitors to share these comical yearbook photos with each other..

When you upload your photo and position is correctly it gives you a list of shopping malls to choose from.. (thought not specifying the point or purpose of this selection) then it gives you a timeline of photos to place your mug into.. starting from 1950 all the way til 2000, It tries to relate these times to styles of clothes and fashion that can be purchased by displaying stores inside the mall that are relevant..

Its a great platform for a campaign to use, creates entertaining engaging content for the visitor, and then creates these great photos that the visitor MUST share with their friends.
Its a shame that they havent positioned the product strongly to link in with the idea.. maybe there could of been a better product that could of taken advantage of such a campaign… The other shame is that they havent enabled users to share on their desired social media straight from the site.. a “share on facebook” would be great!

“Seduce At Vbar” added me as a friend on facebook..

Because i’m aware to this type of SPAM, i naturally assumed from the name, that a place called Vbar is trying to promote a event or “night” called seduce..

At seeing this friend request, i see that a have 4 mutual friends.. this might of given me a very small additional bit of interest.. but i was 1 second away from ignoring and blocking this “person”..

I clicked on the link to check it out.. (just because im interested in how they are promoting).

I get the to the page and its blank…

I visit the profile page and there is no information about the bar or the event… all i see is a blank picture, someone writing “whaaaa???”  (which is similar to my reaction), and a post saying that i have one month to “GET READY TO GET SEXY AND SEDUCTIVE…….”

Firstly spamming people adding them to facebook is annoying.. Secondly they dont have any content, anything engaging or sticky to make this spamming useful..

Why not create a Fan Page… some content (information, upcoming DJs, Photos, even Videos!) and use facebook ads to target exactly the demographic you want!..That would be cheap… it would be MUCH less time consuming and much more effective!