Working at Apple, i have learnt that there are some high level strategies being used; these are that Apple owners, are the greatest promotion team that a company could want. Apple relies heavily on impressing their users, so these “promoters” can go ahead and convince their friends to buy mac. Its a known that Word [...]
Author Archives: simon
Yearbook yourself is a great (but not perfect) campaign
So my facebook starts showing up with friends posting photos which has their face photoshoped in with a old school yearbook black and white photos.. sporting awesome fashion and hairstyles from way back.. The photos start coming from other friends who have also transformed themselves.. The photos have a very minimal url in the bottom [...]
Twitter popularity soaring in Australia
Twitter is picked up considerably in Australia in the last year.. This hitwise chart shows Twitters usage has increased 518.2% over the year… This chart only showing web usage, so that number is definately larger as twitter is a multi device platform. Thanks to Sandra Hanchard at Hitwise for the report The growth of twitter [...]
Saying Sorry is good marketing
Found this post over at Zero Marketing Budget Ideas There has been a couple really good examples lately of companies saying sorry, when they haven’t performed aswell as they should/could have.. I will try and dig the other examples i that had popped up a while ago.. So here is one the examples i could [...]
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I Heart Skitch
Skitch is a absolutely awesome app for the mac. Made by Plasq, the guys that brought you comic life, these guys are making some really great apps Drag a photo onto it, or snap one from your screen.. Use the cool tools to draw and edit it, resize it.. and then one click upload! to [...]
Street View vists Mobil fills up with petrol
Street view is semi new to Australia, and is great! Im in the process of writing my next blog post about a local mobil gas station… I check out street view to get a nice picture.. and got more than i expected..
The Impact of the Internet on Customer Behaviour
Thanks to Marketing & Strategy Innovation Blog | View | Upload your own
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When do you check your email?
Coffee, inbox, breakfast Internet users in the US check their personal e-mail throughout the day, including at work. This research from eMarketer sparks my interest.. From a direct marketer perspective it is most important to work out what time of day to send out your edms.. Personally i am checking emails on my iPhone from [...]