Working at Apple, i have learnt that there are some high level strategies being used; these are that Apple owners, are the greatest promotion team that a company could want. Apple relies heavily on impressing their users, so these “promoters” can go ahead and convince their friends to buy mac. Its a known that Word [...]
Author Archives: simon
Yearbook yourself is a great (but not perfect) campaign
So my facebook starts showing up with friends posting photos which has their face photoshoped in with a old school yearbook black and white photos.. sporting awesome fashion and hairstyles from way back..
The photos start coming from other friends who have also transformed themselves..
The photos have a very minimal url in the bottom left hand [...]
Twitter popularity soaring in Australia
Twitter is picked up considerably in Australia in the last year.. This hitwise chart shows Twitters usage has increased 518.2% over the year… This chart only showing web usage, so that number is definately larger as twitter is a multi device platform.
Thanks to Sandra Hanchard at Hitwise for the report
The growth of twitter has been [...]
Saying Sorry is good marketing
Found this post over at Zero Marketing Budget Ideas
There has been a couple really good examples lately of companies saying sorry, when they haven’t performed aswell as they should/could have..
I will try and dig the other examples i that had popped up a while ago..
So here is one the examples i could dig up.. (There [...]
Posted in Marketing Leave a comment
I Heart Skitch
Skitch is a absolutely awesome app for the mac. Made by Plasq, the guys that brought you comic life, these guys are making some really great apps
Drag a photo onto it, or snap one from your screen..
Use the cool tools to draw and edit it, resize it.. and then one click upload! to FTP, flickr [...]
Street View vists Mobil fills up with petrol
Street view is semi new to Australia, and is great!
Im in the process of writing my next blog post about a local mobil gas station…
I check out street view to get a nice picture.. and got more than i expected..
The Impact of the Internet on Customer Behaviour
Thanks to Marketing & Strategy Innovation Blog
| View | Upload your own
Posted in Research, internet Leave a comment
When do you check your email?
Coffee, inbox, breakfast
Internet users in the US check their personal e-mail throughout the day, including at work.
This research from eMarketer sparks my interest..
From a direct marketer perspective it is most important to work out what time of day to send out your edms..
Personally i am checking emails on my iPhone from 8am right through til [...]