Yearbook yourself is a great (but not perfect) campaign

So my facebook starts showing up with friends posting photos which has their face photoshoped in with a old school yearbook black and white photos.. sporting awesome fashion and hairstyles from way back..

The photos start coming from other friends who have also transformed themselves..

The photos have a very minimal url in the bottom left hand corner which strikes intrigue, and instant recognisation that this website is providing the great photos that are springing up all over my facebook feed..

It took me a good 2 weeks to give it a go myself, but after being at work and seeing people “yearbooking” themselves and the fun that was shared between the onlookers, i couldn’t resist..

Yearbookyourself.com is a great campaign from Taubman what looks like a chain of shopping malls in America.. it provides the visitor a easy and commitment-less form of entertainment, and social media has enabled visitors to share these comical yearbook photos with each other..

When you upload your photo and position is correctly it gives you a list of shopping malls to choose from.. (thought not specifying the point or purpose of this selection) then it gives you a timeline of photos to place your mug into.. starting from 1950 all the way til 2000, It tries to relate these times to styles of clothes and fashion that can be purchased by displaying stores inside the mall that are relevant..

Its a great platform for a campaign to use, creates entertaining engaging content for the visitor, and then creates these great photos that the visitor MUST share with their friends.
Its a shame that they havent positioned the product strongly to link in with the idea.. maybe there could of been a better product that could of taken advantage of such a campaign… The other shame is that they havent enabled users to share on their desired social media straight from the site.. a “share on facebook” would be great!