When do you check your email?

Coffee, inbox, breakfast

Internet users in the US check their personal e-mail throughout the day, including at work.

This research from eMarketer sparks my interest..

From a direct marketer perspective it is most important to work out what time of day to send out your edms..

Personally i am checking emails on my iPhone from 8am right through til 11pm..

Nearly one-quarter of Internet users surveyed in June 2008 for an AOL-sponsored survey by Beta Research Corporation said they were most likely to check their e-mail upon waking. But more than one-third said they checked throughout the day, and the rest of respondents said they checked at various times, including throughout the night.

Most Likely Time of Day that E-Mail Accounts Are Checked at Home by US Internet Users, June 2008 (% of respondents)

More than seven out of 10 employed respondents also said they checked their personal e-mail at work—and nearly one-third said they did so more than three times a day.

Nearly 70% of respondents said they had multiple e-mail accounts.

It is no secret that a lot of what arrives in users’ inboxes is spam, but much is legitimate marketing. More than three-quarters of online marketers in the US surveyed by the Direct Marketing Association in June 2008 said they used e-mail more than they did three years ago.

Online Marketing Tactics Used More Now vs. Three Years Ago According to US Online Marketers, 2008 (% of respondents)

Bookmark and Share
This entry was posted in Email and tagged , , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

One Comment

  1. Posted September 2, 2008 at 1:01 pm | Permalink

    It still amazes me how many distributors, publishers and any firm that produces EDM, manage to ignore research like this.

    Yes, sending me an email at 5:20pm when I’m cleaning my inbox for the day is useless.

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*